- Conceived
- By Eamonn Egan in 2012. He was Chief Executive when it opened, and he designed Methuselah’s Cellar.
- Facility
- $2 million, Lane Cove West, Sydney. Launched September 2013.
- Storage
- Ambient or climate-controlled. The climate room held a constant 12°C at 55–75% relative humidity.
- Capacity
- 1 million bottles climate-controlled. 2 million bottles ambient.
- Standard
- Designed to exceed HKQAA standards. The first storage facility in Australia to do so.
- For the trade
- Fully managed warehousing and 3PL, with an online Wine Management Portal.
- Members’ cellar
- Methuselah’s Cellar, in figured Tasmanian oak. 44 private Vin~Crypts of 216 bottles each.
- Grange
- A vertical Penfolds Grange collection, 1951–2008. The release calls it the only public dual vertical: bottles 1951–2008 and magnums 1979–2008.
Why 12°C
One of the reasons I chose 12°C for the warehouse is because of the effects of the GFC over the past six years, which has seen less wine being exported overseas especially to the US. This has led to current vintage wines along with prior vintages sitting in wineries in 16-18°C or even higher conditions. If they don’t slow down the maturation process they run the risk of not being able to sell the wine at a premium.
Proper wine storage is imperative to maintaining the integrity of the product and can even increase the clients’ return. We have $22 bottles of 2002 wines currently in storage that the winery expected to last only 5 – 8 years, but after 10-12 years they’re still drinking beautifully. If that happened to be Penfolds Grange, we can effectively add 15 years of life to the bottle; it’s a fantastic result for the owner of those products. Essentially, we can elongate the lifecycle curve by slowing down the maturation process.
What the release records
Artisan’s 2013 brochures say the business was conceived by Eamonn Egan in 2012. The September 2013 media release records the opening: a facility in Lane Cove, about fifteen minutes from the Sydney CBD, with the street address withheld here. The climate-controlled warehouse was held at a constant 12°C, which the release described as the only facility at that temperature in the Southern Hemisphere, and at 55–75% relative humidity. It was the first storage facility in Australia designed to exceed the Hong Kong Quality Assurance Agency (HKQAA) standards for temperature, humidity, light, vibration, insurance, hygiene, inventory, security and maintenance.
Storage was offered as ambient or climate-controlled: one million bottles under climate control and two million in ambient storage. For the trade, the brochures describe fully managed warehousing and 3PL, with an online Wine Management Portal. The release describes the same service as fully integrated third-party logistics, from warehousing through supply-chain management, for wineries, wholesalers, retailers, auction houses, liquidators, private collectors, and Sydney restaurants.
Methuselah’s Cellar, the members’ area, was meticulously designed by Eamonn Egan. The release describes it as hand-crafted in figured Tasmanian oak. The brochures add that members had 44 private Vin~Crypts of 216 bottles each, and a vertical Penfolds Grange collection from 1951 to 2008. The release calls that display the only public dual vertical of Penfolds Grange: bottles from 1951 to 2008 and magnums from 1979 to 2008. Members could use the room for meetings and dinners, with the wine in their Vin~Crypt next to the table.
The photographs below are of that project. Where a frame is credited, the credit is shown with the image.
-
Members' tasting room under blue and red feature lighting. -
Tasting room with lit wine walls and a sculptural pendant light. Photography: Ken Martin, True Blue Cockatoo -
Members' lounge with leather seating and wine display. Photography: Ken Martin, True Blue Cockatoo -
Crystal glassware on a lit glass shelf. Photography: Ken Martin, True Blue Cockatoo -
Service in the tasting room. Photography: Ken Martin, True Blue Cockatoo -
Decanter and stemware under blue and red lighting. Photography: Ken Martin, True Blue Cockatoo -
Crystal decanter and tumblers on a lit shelf. Photography: Ken Martin, True Blue Cockatoo -
Boardroom-style tasting table with wine walls behind. Photography: Ken Martin, True Blue Cockatoo -
Back bar with Enomatic dispensers, sculptural glassware display and blue under-lighting. -
Methuselah's Cellar dressed for a dinner, lit in red. -
Methuselah's Cellar with the back wall washed in cool aqua light. -
Methuselah's Cellar in warm white light, set for a long-table dinner. -
Red scene in Methuselah's Cellar beneath the sculptural ceiling light. -
Etched glass entry to Methuselah's Cellar. -
LED-lit display racking: bottles cradled on a red-lit shelf. -
Label-forward display racking in bright white light. -
Feature wall of lit bottle racking in blue and magenta. -
Tasting lounge set theatre-style for a masterclass. -
Tasting lounge in a U-shaped layout for a guided tasting. -
Climate-controlled storage aisle: high-bay racking under low light. -
Temperature-controlled warehouse aisle, with the on-site security dog. -
Collector's detail: a 1951 Penfolds Grange Hermitage in the collection display. -
Artisan Wine Storage 3PL warehouse: pallet racking and bonded stock handling. -
Artisan Wine Storage 3PL warehouse: pallet racking and bonded stock handling. -
Artisan Wine Storage 3PL warehouse: pallet racking and bonded stock handling. -
Artisan Wine Storage 3PL warehouse: pallet racking and bonded stock handling. -
Artisan Wine Storage 3PL warehouse: pallet racking and bonded stock handling. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Oak barrels in the Artisan Wine Storage cellar. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space. -
Artisan Wine Storage tasting lounge and event space.